GlamCrush

Released in summer 2021 by Jazwares LLC, GlamCrush is a series of surprise doll centered around makeup. Each doll has a face that changes color in cold water to reveal makeup, and the surprises that accompany each doll are hidden within "makeup" the user has to break apart.

Only one wave of toys was released for this brand, with dolls coming in either a makeup compact or brush case. Regardless of packaging, each doll comes with crusher/blender, an eyeshadow palette, and accessories. In the makeup compacts dolls come with 4 accessories, while in the brush cases they only have 1.

According to the collector's list on the packaging, 4 different dolls can be found n the makeup compacts, and another 12 can be found in the brush cases. The makeup compacts can be found for around $13, whereas the brush cases are around $12. The only weird listing of note that I found was here, but in a review someone mentioned dolls seen on the S1 packaging, so I'm assuming it was just another name for the same releases.