Wet n' Wild Cosmetics Archive: 90s to 2008

This is intended to serve as a nearly complete reference page for past products Wet n' Wild has released. Some items may be lost to time... so comment on my blog profile to LMK if I missed something!

Eye Shadow Duos - Pavion Ltd.

Time to look into the very vintage products. B) Released sometime around 1991, according to the dates on these products, were the Wet 'n' Wild Eye Shadow Duos. Many color combinations were available, but no real record of them all exists.

Thankfully, I found an ebay listing with a whole bunch of shades. It doesn't look like these were named outside of their numbering, either.

Source

Single Eye Shadows - Pavion Ltd.

Produced sometime around 1991 were the Wet 'n' Wild Single Eye Shadows. These seem to also only have shade numbers.

Source 1 Source 2

Silk Finish Creative Eye Shadow Kit - Pavion Ltd.

Shades, L to R: 635, 633

Source 1 Source 2

Silk Finish Blush & Glow Blush & Highlighter Duet - Pavion Ltd.

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Silk Finish Translucent Pressed Powder - Pavion Ltd.

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Pressed Powder in 821C - Pavion Ltd.

Second image shows packaging changes after Markwins bought WNW...

Source 1 Source 2

IntraColor Performing Lip Care - Pavion Ltd.

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The Nail Zone Nail Color - Pavion Ltd.

I'm really not sure when these were released, but at some point I saw something that made me think these were made with Pavion still. If I find conflicting info, I'll change things as needed. Here's all the old polish I found!

Shades, L to R descending: Dried Roses 6275, Hopeless 6279, Love 'Em ???, Miffed ???, Hot Lips ???, Cold Hearted ???

Hot Springs ???, Starry Night ???, White Hot ???, Icy Hot ???, Xtreme Gloss Pink 6425, Babes in Toyland 9823, Berry Crush 6068

Great Grapes 6065, Lotsa Lemons 6066, Chripin' Cherry 6069, It's Ovah! ???, Jilted ???, Bliss ???, Leave 'Em ???, Eden ???, Two-Timer ???, Ambition ???, Spirited ???, Clear Matte Top Coat ???

Not Pictured: C'est La Vie ???, Xanadu ???

Source 1 Source 2 Source 3 Source 4 Source 5 Source 6 Source 7 Source 8 Source 9 Source 10 Source 11 Source 12 Source 13 Source 14 Source 15 Source 16

Silk Finish Lipstick - Pavion Ltd.

Before today's Silk Finish Lipsticks, there were the originals made when Pavion Limited was still running the show. Vintage makeup like this is harder to find, but I spent a few hours researching (and pulling out my hair) and trying to figure out packaging iterations. First, here are the lipsticks I could find and their name/number and sources.

Shades, L to R:

Silk Finish Lipstick Packaging Variations

Source

Pavion Limited sold Wet n Wild at some point around when the curly font and black lipstick tube were used. Some lipsticks I found look like they're from the original silk finish line, but some have numbers in the 900s, which I'm assuming is a product line from the new owner based on the shade stickers.

High Gloss Liquid Lip Color - Pavion Ltd.

Plum Ice 564

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Sheerly Beige 565B

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Lip Tricks Mood Stick - Pavion Ltd.

While Pavion Limited was still running the show, they made the Lip Tricks Mood Stick, a color-changing lip balm that changes color according to your mood...okaaaay. Nowadays we all know it changes to the same color. ;)

No shade name...

Source

Fantasy Makers Black Lip Color - Pavion Ltd.

Source

MegaSlicks Version 1 - AM Cosmetics

These are significantly harder to track down than version 2 megaslicks! I was only able to find 3 normal shades, and 2 that appear to be special edition with abnormal numbering. I can't find a specific date, but given that Wet n Wild was purchased by AM Cosmetics in 1997 and then Markwins in 2003, these must have been produced between 1997 and 2003.

Shades, L to R: Burnish 572, Rose Gold 576A, Sheer Violet 574, Magic 9100-253, R U Sure? 9100-255

White Gold 573A

Violet Ice 1081

Source 1 Source 2 Source 3 Source 4 Source 5 Source 6

Silk Finish Creative Eye Shadows - AM Cosmetics

Not much info on these yet, but attached the image proving it's by AM Cosmetics.

Shades, L to R: Dangerous 635E, Garden Bouquet 631C

Source 1 Source 2

Safari 635D

Source

Face Styling Brush Kit - AM Cosmetics

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MegaSqueeze Shimmer Gel

Magic 9100-277

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Bronzzer Bronzing Powder

Released in 2001, only 2 shades of this bronzer were released. This product seems to have been around for a bit, but I'm unsure when it actually got discontinued.

Shades: Medium/Dark 702A, Light/Medium 701 (unpictured)

Source

Ultimate Touch Pressed Powders

These seem to have gone through a couple packaging iterations also... Released around 2001, these powders came in shades mostly catering to fair-skinned people. Not much record on this exists from my usual sources.

Shades, L to R: Natural 821D, Warm Beige 824D, Buff 826, Golden 827, Classic Beige 828

Source 1 Source 2 Source 3 Source 4 Source 5

MegaColors Lipstick

Released around 2001, the MegaColors lipsticks were pigmented, moisturizing lipsticks that came in an opaque, frosted silver component. Many shades exist in this line!

Shades, L to R descending:

Iced Cream 900
Cinnamon Spice 900A
Mocha Bean 901A
Sugar Plum 902B
Captive 903B
Cherry Blossom 904A
Spirits 905C
Chocolate Fondue 906C
Blackberry 907B
Cafe au Lait 908B
Giddy 909C
Vivacious 910C
Iridescent Pink 911C
Pink Lemonade 912B
Laughter 914B
Moody Mauve 915A
Kiss 916C
Amethyst 917A
Brandy 918C
Berry Crush 919A
Sorbet 922

Not Pictured: Toasted Coconut ???, Pink Suede 909A, ??? 908A, Pure Sky 913B, ??? 913A

Source 1 Source 2

MegaFlavors and MegaFlavors Gourmet Lip Gloss

Released sometime in 2001 and later changed by Markwins (presumably) around 2003, the MegaFlavors lip glosses were flavored, potted lip glosses that came in a variety of flavors. NOTE: the glosses in the circular pots are MegaFlavors Lip Glosses, while those in the rectangular components are the gourmet glosses. According to some reviews, only about 5 or 6 flavors of the standard glosses existed (Very Cherry, Vanilla, Watermelon, Tropical Punch, Strawberry, Raspberry).

Shades: Cherry and Vanilla (circled, top left), Watermelon, (top middle), Tropical Punch (top right), Truffle (bottom left), Blue Raspberry (bottom middle), Whip'd Cream (bottom right)

Flavors not pictured: Butterscotch, Banana Flambe, Creme de Mint, Cherry Jubilee, Candy Corn (Halloween LE), Strawberry, Licorice (Halloween LE), Peach, Frost, Raspberry, Plum Dream

Source 1 Source 2 Source 3 Source 4 Source 5 Source 6

MegaFlavors Roll-On Lip Gloss

Peached #6108

Source

Silk Finish Lipsticks Version 2

From L to R:

MegaEyes Shadow Duos

These were eyeshadow duos released around 2002.

Shades, L to R descending: Vanilla & Chocolate 381, Diva Duo 388, Designer Duo 385

Dynamic Duo 384, Sapphire and Diamonds 382, Berry Jubilee 33233

Not Pictured: Beachy Duo

Source 1 Source 2 Source 3 Source 4 Source 5

Mega Brilliance Lip Gloss

Released in 2002 to AM Cosmetics, the Mega Brilliance lip gloss line featured sparkly, glittery shades that were absent from the MegaSlicks lip gloss line. Approximately 5 shades were released, with a couple stragglers. I can't find anything about the 2002 Halloween LE Mega Brilliance glosses, besides that one is deceptively red and named "Scarlet."

Shades, L to R: Blushing 591, Crushed Grapes 593, Iced Blue 594, Shimmy Shimmer 599

Not Pictured: ??? 595, Scarlet, Shakin' ???

Source 1 Source 2 Source 3 Source 4

Precious Metals Collection

Released around 2002, this line featured metallic lipsticks, lip glosses and nail polishes. In one review it mentioned this was the Holiday 2003 collection from Wet n Wild.

Ruby Ice 9100-503

Not Pictured: Sugar Plum

Source

Shades: Platinum 770, Crush 767, Amethyst 763B/C, Metallic Mocha 767A, Rose Quartz 769B

Not Pictured: Pizzazz, Pink Topaz 768A, Icebound, Precious Ruby, Comet

Source 1 Source 2 Source 3

Shades: Pink Sheen/Shimmer?, Red Graphite/Silver?, Steel, ???, 14k, Bronze

Shades: Time 006, Eternal 007, Eon 008, Epoch 009, Infinite 010, Orbit 011

Source 1 Source 2 Source 3 Source 4

Silk Finish Blush

Released in 2003, the Silk Finish blushes were one of the first products released following Markwins purchase of AM Cosmetics/Wet n Wild. It looks like 6 permanent shades were released, in addition to some special editions.

Shades, L to R descending: Pearlescent Pink 831D, Berry Shimmer 835, Mellow Wine, Heather Silk 834C, Naive 836E, All Over Shimmer 832D

Shades: Coral Reef 832C, Birthday Pink 831C

Not Pictured: Camera Shy

Baked Earth 835C actually looks like a permanent line shade, but it took me a while to find that it exists LOL.

Silk Finish Single Eye Shadows

Released in 2003-ish by AM Cosmetics (and quickly revamped by Markwins), the Silk Finish single eye shadows were a limited line of single eye shadows, with approximately 10 shades. These shadows came in small black pot and were clear on top to display the eyeshadow. The colors/shades I could find were:

Not Pictured: Chrome ???

Something of note here is how often the packaging for these eye shadows changes. First, AM Cosmetics decided what the product will look like. Next, Markwins takes over and only the label is updated. Then metallic font on the lids, and finally a full silver container to mark the Silk Finish Single Eye Shadow's transformation into the renamed Mega Eyes Single Eye Shadows. Some original shade names seem to have carried over, but the Mega Eyes single shadow line had waaaay more variety.

Source 1 Source 2 Source 3 Source 4 Source 5 Source 6 Source 7 Source 8 Source 9

Mono Eyeshadows

While on Ebay I spotted these single shadows. According to their listings, it's the same shades as the mega eyes and silk finish singles. Interesting component and repackaging almost lost to time...!

Source 1 Source 2

Mega Eyes Single Eye Shadows

Shades, L to R: Cornflower 255A, Fine Wink ???, G*psy ???

Not Pictured: Goddess ???

Source 1

MegaEyes Shadow Crayons

Released circa 2003.

Shades: ???, Coco 372

Source 1 Source 2

MegaLast Long Lasting Lip Colors

Released in 2003.

Shades, top down: Lasting Fuschia 365, Lasting Mauve 366, Lasting Bronze 367

Not Pictured: ??? 364, Pink Pout ???, Lasting Mocha ???, Lasting Peony 363, Lasting Plum ???, Pink Perfection 926A, Click on My Hyperpink 924A, Do I Make You Blush? 925A, I Can Bare It 932A, ??? 362A

Source 1 Source 2 Source 3

Glassy Gloss Lip Gels

Released around 2003, the Glassy Gloss lip gels were a squeeze-tube lip product that came in a variety of shades and finishes.

Shades, L to R descending:

Candy Glaze 310

Not Pictured: Latte Glaze ???, Beige Baby Glaze ???, Reflection ???, Stylish ???, Plum Glaze ???, Ultimate/Sublime ???, Pom Pom Plum ???, French Class ???, Mascot Mauve ???

Source 1 Source 2

Wild Shine Lipsticks

Released in 2003, the Wild Shine lipsticks had a sheer but pigmented gel formula, and came in a wide variety of shades. AM Cosmetics was running the show at their initial release, but swapped the original clear/pink metallic component for a clear/silver one, and later on to the fully frosted silver component.

Shades, L to R descending:

Honey Shine 322
Innocent Pink Shine 322A
Precious Shine 325A
Jaded Shine 328
Plum Shine 329A
Cranberry Shine 330A

Not Pictured:

Source 1 Source 2 Source 3 Source 4 Source 5

Fantasy Makers Glowing Lip Gloss - Markwins

Glow 209

Source

Mega Eyes Eyeshadow Trios

Released circa 2003 (based on review dates), the Mega Eyes eyeshadow trios seem to have been a popular product despite some complaints about the formula. It looks like some permanent shades did exist, in addition to some more obscure limited editions.

Shades, L to R: Aqua Marine 12, Midnight Magic 10, Soft Smoky 7, Purplicious 14

Source 1 Source 2 Source 3 Source 4

So, the above appear to be European versions of this product. Note that their numbering uses small numbers; the American versions will not. (Another European shade: Mystery Smokey...)

Shades, L to R: Island Blues 384A, Amazon Greens 385A, Belgian Chocolates 380A, Mojave Mauves, Venetian Violet, Egyptian Sands

Source 1 Source 2 Source 3 Source 4 Source 5

Onto the limited editions... These are obscure but I'll attach records of the product if no image exists.

Starry Night (Spring 2007)
Twilight Glow (Re-released as Santa Baby Nice palette?)
Silver Bells (Holiday 2006?)
Earth Brown (Summer 2008)
Moss Green (Summer 2008)
Crystals
Pink Petals (Summer 2008)
Diamonds/Onyx (Fall 2006)
Aqua Marine (Summer 2008) Not European then??
Jewels (Holiday 2006?)
Sapphires
Surfer Chick (2003 "Here Comes the Sun" collection)
Beach Babe (2003 "Here Comes the Sun" collection)

Mega Plump Plumping Lip Gloss

Released in 2003, the Mega Plump glosses were a line of plumping lip gloss released in many shades.

Shades, L to R: Clear Ice-Land 584, Hel-Pink-i 585, Plum Desert 586, Berry Rouge 587, Cairo-mel 588, Malibu-Peach 589A, South Peach 589

Unpictured: Red Rubies, ??? 583, ??? 33199

Source 1 Source 2 Source 3 Source 4 Source 5 Source 6

Mega Eyes Creme Eyeshadows

Released in 2004, the Mega Eyes creme eyeshadows were cream variations of eyeshadow and were met with positive reviews.

Shades, L to R: Envy 192 (newer), Envy 192 (older), Cafe au Lait 193

Not Pictured: Wild Orchid ???, Champagne Toast ???, Iced Out ???, Platinum Peony ???, Blue Heaven ???, Iced Out 194

Source 1 Source 2

Glassy Gloss (Pots)

Released circa 2005, the Glassy Gloss lip gloss pots were available in 6 different shades and came in a clear plastic compact.

Shades, L to R descending: Ravin' Red 871, Berry Bold 872, Pink Pout 873, In the Bluff 874, Pink Goddess 875A, Funky Fuschia 876A

Source 1 Source 2 Source 3 Source 4 Source 5 Source 6

Eye Expressions and Ultimate Expressions Eyeshadow Palettes

Released initially around 2005, this line of eyeshadow palettes had smaller sizes (Eye Expressions) and larger sizes (Ultimate Expressions). Eye Expressions palettes came with 4 cream eye shadow shades and 1 cream highlighter. One special edition was released for the Holidays 2004 with lip colors as well as eye shadows. Another product, the Eye Expressions Satin Eyeshadow Wand, also appears to have existed at this time, but I can't find any images or info.

Shades, L to R: Abstract Art, Avant Garde, Pop Art, Contemporary Art

???, ???, ???, ???

Not Pictured: Holiday Eye Expressions

Source 1 Source 2 Source 3 Source 4 Source 5 Source 6

Shades, L to R descending: Sand Castle 396, Paradise Cove 397, Fantasy Island 398, Glamorous Gems 33259 (LE)

Not Pictured: White Christmas (Holiday LE)

Source 1 Source 2 Source 3 Source 4

Mega Pump Products

Released around 2005, the Mega Pump line featured cream products in a small pump component. These were so ******* hard to find! The different products in this line were a glitter gel, a shimmer and a bronzer gel.

Shades: Megapump Glitter Gel in Ibizan Crystals 983A, Megapump Shimmer in St. Tropez 988

Not Pictured: Megapump Bronzer Gel in Brazilian Bronze 989, Megapump Shimmer in Starlight Shimmer

Source

Idol Eyes i-Shimmer Eyeliners

Released around 2006, the i-Shimmer eyeliner line contained shimmery eyeliner shades, with each pencil having a smugding tool on the non-product end. It looks like only a few shades were released.